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I partner with companies and agencies to take the creative lead in building brand identities, designing for events, building communication campaigns and designing books and reports.

Tata Management Training Centre's annual programme calendar

TMTC Programme Calendar 2025-26

Brand Identity for India's largest Idea Competition

Tata Imagination Challenge

Brand Identity for the conference on India's growth strategy

ICPP Growth Conference

Identity design for a pharmaceutical conference on Ulcerative Colitis

GutMatters

Ashoka University's Report on the future of Climate Action

Crossroads

An alumni publication celebrating the achievements of Ashoka's graduates.

Ashoka Alumni: Our Stories

Select Projects

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Branding & Identity

I help you establish an identity for your brand, by bridging the gap between your organisation (can also be an event) and how it is perceived from the outside world, by creating consistency in visual design and brand voice.

Branding & Identity
Books & Reports
Events
Corporate Communication
Partnering in Design

Services

  • I help you establish an identity for your brand, by bridging the gap between your organisation (can also be an event) and how it is perceived from the outside world, by creating consistency in visual design and brand voice.

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  • I design books and reports to make an impact and communicate clearly. Simplicity and Clarity form the key visual focus for Reports. Books rely on Design to make the written word come to life, so it is important for the design to reflect its essence, mood, and content.

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  • I build identities for conferences and events and create an exciting journey for the entire experience. Accessories at events are often taken for granted but they are often literally the backdrop of the action. Standing out without stealing the show is the purpose here.

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  • I create visual communication and campaigns for employer branding, internal organisational communication, newsletters, internal mobility updates, job opening updates etc. The idea is to help construct a company's identity through visual elements even in seemingly ordinary correspondence with employees or the world outside.

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  • I partner with firms and agencies, big and small for all their design requirements from pitch decks to events and everything in between. I am looking to forge long-term relationships where our work will connect us with a larger cause.

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Services

Clients

I’ve had the privilege of working with some exceptional clients and partners

Testimonials

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Have a project in mind?

Urvashi was a godsend when I needed a designer to turn around one of my projects very quickly. I have worked with Urvashi on various projects at Tata Sons for two and a half years and always found her to be creative, attentive to detail and very, very prompt.

Tata Sons

Samhita Chakraborty

Urvashi has been handling all our print and digital marketing work, for more than a decade. She has this rare talent of accurately grasping your business requirements and translating in to designs that are minimalistic, yet appealing. I highly recommend Urvashi – especially for startups, she’s a one stop solution!

Hourglass Research

Gouraj Yadav

Urvashi’s design sensibilities are truly artistic. She can be relied upon to make the most boring content appealing. She is quick to grasp a design brief and has never been tardy on deliverables. It has always been a pleasure to work with her

Founder-member, Allcap Communications

Ramona Sen

Urvashi has been a wonderful person to work with and learn from. She is extremely patient and has always delivered top-notch products. There is an aura of calm when she is handling a project. Her ideas are fresh, aesthetic and pleasing to the eye (plus she explains really well why a certain idea might or might not work). Probably why I keep coming back to work with her.

Former journalist and communications professional

Sohini Sen

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Have a project in mind?

Urvashi has been handling all our print and digital marketing work, for more than a decade. She has this rare talent of accurately grasping your business requirements and translating in to designs that are minimalistic, yet appealing. I highly recommend Urvashi – especially for startups, she’s a one stop solution!

Hourglass Research

Gouraj Yadav

Urvashi has been a wonderful person to work with and learn from. She is extremely patient and has always delivered top-notch products. There is an aura of calm when she is handling a project. Her ideas are fresh, aesthetic and pleasing to the eye (plus she explains really well why a certain idea might or might not work). Probably why I keep coming back to work with her.

Former journalist and communications professional

Sohini Sen

Urvashi’s design sensibilities are truly artistic. She can be relied upon to make the most boring content appealing. She is quick to grasp a design brief and has never been tardy on deliverables. It has always been a pleasure to work with her

Founder-member, Allcap Communications

Ramona Sen

Urvashi was a godsend when I needed a designer to turn around one of my projects very quickly. I have worked with Urvashi on various projects at Tata Sons for two and a half years and always found her to be creative, attentive to detail and very, very prompt.

Tata Sons

Samhita Chakraborty

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